Tough As They Crumb
A multifaceted project
With many solutions created in a highly collaborative manner
Branding, Packaging, Merch, Flyers/Business cards/ gift cards, Website/Shop Design
The Crumb
Crumb is a term that refers to the pattern of different sized holes inside of a loaf of bread. It is just like a fingerprint. This is a pattern you will see throughout the branding. We used this to educate our clients, in hopes they share this little golden nugget with a friend over a fresh slice of our bread.
As a subscription-based business, the box was more than just packaging or a mode of transportation. It had to be the perfect hello, recyclable and something that sparked your excitement week after week.
